Hey there! I'm Sarah
I'm a doctor breaking all the rules by having pretty handwriting. I'm also a Minnesota girl living in South Carolina who loves coffee, red wine, and iPad Lettering.
I am the passionate woman behind Hewitt Avenue. I didn't always plan on having a creative business. In fact, just a few years ago, I was working my butt off in medical school and starting to feel the weight and exhaustion that comes along with it.
A TIME TO REFOCUS
At 24, I took a year to refocus and worked on a Masters in Public Health. All of the sudden, I had more free time and naturally developed new hobbies including...calligraphy and hand lettering. Little did I know that I had started a journey to building my little corner of the internet. Today, you can find me either rushing around the hospital, training to be a Family Physician or you can find me at my Mac computer in my home office (puppies at my feet, cold coffee nearby) cultivating this small business.
A New Experience of Flavor
Coffee tastes have changed so much that I remember around 2012, introducing a much more acidic coffee into our blend thinking we were going to lead customers into a new experience of flavour, only to be dismayed on day one with customer’s dissatisfaction with a fruitier and more flavourful coffee. Coffee is after all the seed of a fruit. From then on, we began to work at a gradual pace, turning up the brightness a little, season after season. Today we can proudly craft a coffee with notes of lemon meringue, strawberry or passionfruit and find people on all sides of the counter are learning and developing their pallets.
I should've known that the girl who would set up a lemonade stand on a Monday afternoon in a rural Minnesota town of 400 people would grow to become an entrepreneur someday.
minnesota to south carolina
Nestled in St. Paul, MN, Hewitt Avenue opened in 2014 as an online graphic design and stationary online store offering digital art prints and invitations. Several years later, a graduation from medical school, and a move across the country to South Carolina...Now I love that I get to take my skills to teach you how to letter and grow a hobby or successful lettering business. Don't worry, I still offer all of my invitations, prints, lettering brushes, plus so so much more.